Making your email campaigns more personal, with personalised images! [Guide]

We’re all used to personalised emails now – you know, the ‘Hello [F|NAME]’ kind of thing? Well a few weeks back we sent out an email promoting our ‘Build an Automated Edtech Lead Machine’ webinar, using a personalised image. Not only was the email subject line and intro customised to each recipient, but we also […]

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From 0 to 93 school customers in just 7 days

Towards the end of 2016, a start-up company asked us to help generate leads. We get it. Being the brand new small fish in the large edtech ocean is tough. Really tough. Thankfully, we like a challenge and this post outlines exactly what we did and how we helped turn our client from small startup into big […]

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How to Create the Perfect Marketing Team

Building the perfect marketing team is tough, but when you get it just right the whole system flows seamlessly. In this blog we’ll outline the perfect marketing team setup that has taken us the best part of 7 years to create, but will take you just days to implement. The Marketing Problem Marketing is a […]

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1 Entering for an education award

The deadline for the Bett Awards is 10 October 213.  Sal McKeown, a judge for many educational awards, shares some hints and tips on entering for an award…   And the winner is … Pounding music, flashing lights,  a celebrity compère – the awards are glamorous but you need to put in a long, hard […]

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Google Panda & Google Penguin information sheet

If you keep your ears close to the digital marketing ground, you have probably heard whispers of Google Panda and Google Penguin around the office, and like a poor-man’s digital apocalypse you may have noticed marketers running away from their computers holding a downward trend line-chart of their website position in the SERP, whilst screaming ‘Run […]

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Free Backlinks Checker – Sheer Explorer!

In previous blogs, we have considered what a backlink is and how to get backlinks from schools, but how do you keep on top of your backlinks and discover who is actually linking to you? There are numerous online systems such as Majestic SEO and Open Site Explorer as well as desktop based solutions that will provide backlink […]

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Google Authorship – Get your picture into the search results

You may have recently noticed when searching for something on Google, occasionally a small author image appears in the results pages alongside the webpage data. This is called ‘Google Authorship‘ and is the next step in Google’s mission to ‘organise the world’s information and make it universally accessible  and useful‘.   What is Google Authorship? […]

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